Marketing Insights

This marketing insights section includes a number of pieces authored by different members of the marketing team led by Matt Flenley

Moving forward this section will incorporate the perspectives and insights into the marketing data world. The team most notablyrecently have begun curating a series of blogs entitled ‘Our Team’, we are excited as this series unfolds and different team members are formally introduced to you all.

The series will make familiar the members of the team and we hope for you, it can clarify who can best solve your inquiry or best answer your question. We also have begun composing pieces surrounding the culture that we have with Datactics, most recently shining a light on the ‘Runners and Riders’ club, a club designed to offer the team members comradery with each other as they embark on their individual personal goal.

We also have been producing content around internally organised events and activities such as the ‘International Breakfast Days’, the employee-led initiative that enabled the team to learn about the various different cultures we have within our team; we are lucky to have over 13! All of this and more will be explored by our avid marketing data communicators that will offer insights from marketing perspective both internally and externally.

Fortnightly Round up: The Datactics Academy launched this week!

2022 is well underway now and we’re back to share with you news about our Academy, events and exciting growth news! Stuart Harvey features in the Belfast Telegraph in ‘Leaders in Business’ section Datactics started life as a Queen’s University spin-out in the early 2000s, but now, has grown into a fast-growing tech firm employing …

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Gartner Magic Quadrant Blog 1 – What is the Gartner Magic Quadrant?

gartner, what is the magic quadrant

Last month, we at Datactics were delighted to announce that we had been recognised in this year’s edition of the Gartner Magic Quadrant for ‘Data Quality Solutions’. This is a remarkable achievement for everyone associated with the company, as we make our first appearance on the quadrant, gaining industry recognition for our sophisticated technology and …

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Datactics wins ‘Best Data Quality Analysis Tool’ at DMI Awards 2021

Datactics has won ‘Best Data Quality Analysis Tool’ at A-Team Group’s Data Management Insight Awards 2021.  For the third year running, Datactics has been recognised for its business-user focused technology at the A-Team awards, which focuses on leading providers of data management solutions, services and consultancy to capital markets participants. Nominees for the awards were voted for by clients and financial users in the data management …

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New roles help fuel growth at leading Belfast software firm

fiona and courtney, head of ai, presales engineer

Hot on the heels of Datactics’ recent announcement concerning new funding from Invest Northern Ireland, Matt Flenley, Head of Marketing, writes about the company’s exciting plans for expansion. We were delighted to share the news from Invest NI, as it demonstrates both their commitment to home-grown tech companies and our own story of business success. …

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Thoughts from the team on our exciting Investment and R&D news

stuart, elspeth, fiona, invest northern ireland

We are investing £2.3 million into the business, through Research and Development (R&D), skills development, and the creation of 18 jobs.  We are pleased to announce this investment today and that Datactics has been selected as a Platinum Partner for R&D by Invest Northern Ireland. Our Machine Learning Group led by Fiona Browne spends its time looking at the practical applications of Machine Learning in …

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Datactics invests over £2m with plans to grow exports and create 18 jobs

stuart invest northern Ireland Datactics

Belfast Fintech company Datactics is investing £2.3million in its business, through Research and Development (R&D), skills development and the creation of 18 jobs.  The Queen’s University Belfast (QUB) spinout provides data quality solutions to the financial services sector and central government, using its Datactics Data Quality platform to rapidly measure, match, report and fix data assets. Once …

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Data Quality is important to an organisation for many reasons

Data Quality is important to an organisation for many reasons.

Many businesses find that the data they collect has limited reliability. A recent study by Experian highlighted  that 55% of business leaders do not trust their data, ultimately impacting the confidence that business leaders have over the data they collect.   Bad data can have significant business consequences for companies. Research by GlobalTranz found that approximately 77% of companies have the belief that their bottom line is …

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“I tell everyone the best part of this job is interacting with so many people…” – Meet Niall: our Project Manager

our team niall, project manager

Niall is our Project Manager at Datactics, his primary focus is on stakeholder management and delivery; liaising between clients, technical leads and multiple interdisciplinary teams to ensure successful project delivery. He joined the company in April 2020 and in that time has undertaken the role with incredible diligence. We are excited that his team is …

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We completed a 140km cycle from Belfast-Portrush for Action Mental Health!

On Friday 15th October, Matt, Dave and Marcus decided to embark on a 140km cycle from Belfast-Portrush – with a support cast from Datactics joining for the first leg from Belfast to Loughshore Park.  This cycle was the first of our activities as part of the Granite Challenge for Action Mental Health. After we completed the first leg of our cycle, the team were …

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What are the benefits of Data Discovery? | Key takeaways from DMS USA Panel

what are the benefits

Datactics Head of AI, Fiona Browne, recently joined a panel at Data Management Summit USA Virtual discussing the science of data discovery and the art of implementation of business value. This panel sought to unpack the greatest data discovery challenges that have surfaced as a result of increased data volumes, and financial institutions making more use of cloud environments.   …

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What can B2B learn from cousin, B2C | A reflection from Social Media Savvy

social media savvy

Yesterday, we were kindly invited to Social Media Savvy, a conference that happens yearly in the Titanic Hotel ran by the wonderful Ashleigh Watson of Copper Square Communications. This was the first time in a few years the event has been able to be held in-person and the majestic setting was perfect for the social …

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What are the challenges of regulatory reporting? | Reflection by Jamie Gordon

regulatory reporting, what are the challenges

One thing I’ve always enjoyed about working at Datactics is that we’re always on the lookout for how fellow tech firms are addressing the issue of how to enable better compliance in regulated industries. Banks, for example, are always seeking easier ways of onboarding technology, so if we find those synergies ourselves it definitely creates a shortcut to faster, simpler …

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Datactics Round-up: The Datactics Academy has been launched!

It’s hard to believe that October is here. We’re back to share with you upcoming in-person events, award shortlist news, video footage, and a brand new role! Read on for more… In-person events have returned and we jumped on that plane In the past 2 weeks we had the opportunity to attend many events including Big Data Ldn. This …

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