True End-to-End Data Quality Management

It’s never been more important to have control over the quality of your data. The opportunities are endless, as are the choices of which vendor to go for.

Our software platform leverages AI and automation in core data quality operations, empowering coders and non-coders alike to self-serve for high-quality data, saving time, reducing costs and increasing profitability.

Datactics features across the whole data quality journey

Discover the Datactics Difference

Datactics measures and improves the accuracy & integrity of your data, so you can:

Build trust and accelerate digital transformation

Better data is the bedrock of digital transformation. Moving data from legacy silos requires flexible connectivity, which is highly customisable via API in the Datactics platform.

Reduce risk and increase business revenue

Bad data flowing through your system is harming your business. You want to be able to build your business on clean, ready-to-use and trusted data. Datactics gives your people the power to do just that.

Empower business users to create value and deliver efficiencies through better quality data

Your business users are not coders, so why give them a coding platform? Datactics provides core data quality functionality via no-code intuitive user interfaces, as well as a comprehensive backend for more technical users to customise data management processes.

Comply with ever-evolving industry regulations

Offering pre-built measurement for specific regulations, such as BCBS 239 and FSCS, Datactics provides a simple way to build rules to measure data to emerging regulatory standards. We also provide professional services to support and augment your own data management team, accelerating your data strategy.

Working hard to build a business case for better data?

Aligning Seamlessly With Typical Data Quality Processes

Datactics delivers at every stage of the data quality journey.

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Platform features


Drag-and-drop rules studio designed for business users: no programming skill required. Build & test rules, implement business requirements; create, refine and test DQ processes. Ships with pre-built rules logic and definitions making rule building much faster.

Intelligent fuzzy matching

Benefit from fully customisable, configurable matching technology to enable deduplication, cleansing, and enrichment of data from alternative sources. Create a single view across datasets and sources ahead of analytics, reporting and for AI.

automation & scheduling

Run rules; combine, scale and link projects. Automate and schedule production solutions, across multiple data formats e.g. CSV, XML, JSON, XSLX, XLS, etc.​

visualise & fix your data

Native Data Quality Clinic application empowers those who know the data to fix the data through integrations with off-the-shelf visualisation dashboarding software. Assign for review or approval, with full audit trail, finally freeing yourself from Excel hell.

integrate with any data store

In-built connectivity to data lakes, silos and cloud sources, including Azure, Google Cloud Platform and AWS. Deploy on-premise, in public or private cloud, leveraging Active Directory & LDAP to integrate with native user access protocols. ​

ai predictions

Power automations enable rapid access to data systems and stores. Monitor AI algorithms and detail decisions reached with full in-built explainability.

Proof of concept: a fast way to get results

Our data engineers, developers and data scientists work at the cutting edge of data management technology to save you precious time and accelerate your data initiatives. Most of our customers choose to start with a Proof of Concept, rapidly demonstrating the value of better data in a  real-world use of Datactics technology.

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1. Get started

We work with you to define the scope, timeframe and budget. We’re flexible about how you want to achieve your aims and have many satisfied blue-chip clients who can speak for our capabilities. We work with all your stakeholders to help get up and running as soon as you’re ready.

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2. Move quickly

Specifying a subset, or system, is a rapid way of communicating the criticality of data to your organisation. You’ll get a fully-deployable version of our software to demonstrate the value to your business. We’ve a proven track record of working in tight timeframes to get you up and running quickly.

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3. Demonstrate value

We know that frustration with poor data can seem like a never-ending problem. Our Augmented Data Quality solution delivers measurable, trackable improvement in underlying data quality in metrics that matter to you: reduced costs, reduced risk and increased profitability.

Contact Us

To speak to us about your next step on your data management journey, please get in touch.

Get ADQ 1.4 today!

With Snowflake connectivity, SQL rule wizard and the ability to bulk assign data quality breaks, ADQ 1.4 makes end-to-end data quality management even easier.