Marketing Insights

This marketing insights section includes a number of pieces authored by different members of the marketing team led by Matt Flenley

Moving forward this section will incorporate the perspectives and insights into the marketing data world. The team most notablyrecently have begun curating a series of blogs entitled ‘Our Team’, we are excited as this series unfolds and different team members are formally introduced to you all.

The series will make familiar the members of the team and we hope for you, it can clarify who can best solve your inquiry or best answer your question. We also have begun composing pieces surrounding the culture that we have with Datactics, most recently shining a light on the ‘Runners and Riders’ club, a club designed to offer the team members comradery with each other as they embark on their individual personal goal.

We also have been producing content around internally organised events and activities such as the ‘International Breakfast Days’, the employee-led initiative that enabled the team to learn about the various different cultures we have within our team; we are lucky to have over 13! All of this and more will be explored by our avid marketing data communicators that will offer insights from marketing perspective both internally and externally.

Runners and riders club: get on your bike (or get your running shoes on)

Riders and Runners

In late June, our very own Marcus Lamb, a Senior Software Developer, took it upon himself to launch the first-ever Datactics ‘Runners and Riders’ club, for cyclists, runners, and walkers of all abilities, on popular activity monitoring app Strava. Jamie Gordon sat down with him to find out all about it… The club is only new but with an …

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How to overcome barriers to RegTech adoption

fence, wooden, old

At the start of June, Marketing & Partnerships Manager, Matt Flenley was a panellist on an A-Team webinar on overcoming barriers to RegTech adoption alongside Sophia Bantanidis of Citi, Kayvan Alikhani of Compliance.ai, and Patrick Boscher of Pabora.io. With questions posed by Sarah Underwood, the webinar delved deep into views from different sides of the fence – buyers, sellers and investors – seeking to provide …

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What is driving the need for Data Quality Metrics in Retail Banking?

marathon, running, runner

Retail Banking Part 1 – Marathons present a titanic challenge that has long dominated the human psyche: the will to finish, to get over the line, to win. Whether in-person or virtual, the London Marathon is no different! In previous years, the official app has contained a feature to help friends, family and supporters locate …

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Easy Ideas To Get Your People Excited About Data Quality

With Statista.com reporting that 59 zetabytes of data has been captured, created, copied and consumed worldwide since 2010, it’s easy to see the problems that arise when even a fraction of this is incorrect.  The chaos that can – and does – arise can seem totally insurmountable, creating a problem that’s as unappealing to solve as it is difficult. It can also make …

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3 Easy Ways To Give Your Data A Check-Up

Being able to trust your data is critically important to every business, especially when even the smallest slip-up in data quality can cause big problems further down the line. Getting your data booked in for a check-up, therefore, is just as important! In the same way that you know when you’re not feeling totally on …

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5AMLD & Data Quality: new regulation, same problems?

With the EU’s fifth Anti-Money Laundering directive (5AMLD) having gone live on the 10th January, Matt Flenley took some time with Alex Brown, CTO at Datactics, to find out what implications there are when it comes to data quality. Firstly, what do you think are the biggest impacts for firms? Naturally we’re going to focus …

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Datactics demonstrates AI-Enabled Data Quality in EDM webinar

Datactics is pleased to demonstrate AI-Enabled Data Quality in our EDM Webinar. Featuring Datactics CTO, Alex Brown; Dr. Fiona Browne, Head of AI; and CEO, Stuart Harvey covering a practical use case for AI in entity resolution. Co-hosted by EDM Council and Datactics. Watch it online here: https://register.gotowebinar.com/recording/8207973451637805825 This webinar provides an overview of AI and …

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New York / Toronto / London / Madrid? Come and meet us!

As usual, the final quarter of the year brings events a-plenty and the chance to meet up. The Datactics team will be spread far and wide, giving you the perfect opportunity to catch us in a nearby city for the latest on our data matching & quality solutions, and probably a fair few Belfast goodies! …

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Health Check from Datactics picks up coverage in Waters Technology

waters tech

Waters Technology has penned an article on the new Datactics LEI Match Engine and “health check” service. The technology can bulk match up to 1,000 LEIs simultaneously through cloud-based processing that cross-references the Global Legal Entity Identifier Foundation’s (GLEIF’s) entity database. Datactics developed the solution over a period of five months, using its underlying software as …

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Ok, data: it’s couch to 5K time

Couch

As promised in the first blog on the topic, we’re taking a look at achievable New Year’s resolutions that are within reach, whether you’re a Chief Data Officer overseeing broad strategy or a subject matter expert using data day-to-day, regulations (GDPR Compliance anyone?) are looming. This part takes “I need to exercise more” and turns it into …

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