Get in touch

Matt Flenley

A creative problem solver and writer, Matt is a dedicated Data fan, conversationalist, optimist and serial encourager. He has a passion for finding and creating solutions that are both technically and ethically viable. As a data fanatic, Matt is always on the lookout for updates and is consistently keeping up with the latest data management trends. Following completion of a BA (Hons) in Transportation Design at Northumbria University, Matt spent 10 years at the Bank of Ireland undertaking roles in product management, customer experience and customer operations. Matt joined Datactics in 2017 as Marketing and Partnerships Manager, where he is responsible for the overall brand and communications strategy.

The benefits of an Augmented Data Quality Solution

Artificial Intelligence (AI) & Machine Learning (ML), Augmented Data Quality, Blog / /
The benefits of an Augmented Data Quality Solution

In the digital era, data is essential for every organisation, meaning good data management is needed to empower businesses to make well-informed decisions and operate efficiently. However, this can be a challenging landscape, encompassing catalogs, lineage, observability, master data management, and data quality.  We’re at a point now where institutions’ data estates are rapidly expanding.

The benefits of an Augmented Data Quality Solution Read More »

The Importance of Data Quality in Machine Learning

Artificial Intelligence (AI) & Machine Learning (ML), Blog, Labs / / , , ,
the importance of data quality in machine learning

We are currently in an exciting area and time, where Machine Learning (ML) is applied across sectors from self driving cars to personalised medicine. Although ML models have been around for a while – for example, the use of algorithmic trading models from the 80’s, Bayes since 1700s – we are still in the nascent

The Importance of Data Quality in Machine Learning Read More »

Preparing Your Data for AI: Register for our webinar with BigID

Events, Webinar /

The impact of Large Language Models (LLMs) cannot be overstated. In just twelve months, the use of generative AI in everyday life has become commonplace, with GPT-aided processes embedded in apps and websites enhancing and augmenting everything from school essays to startup pitch decks. In their respective roles as Chief Data Officer at BigID, and

Preparing Your Data for AI: Register for our webinar with BigID Read More »

5 Steps to Build the Case for Data & Analytics Governance

Blog, Good Data Culture /
5 Steps to Build a Business Case for Data and Analytics Governance

The task of creating a compelling business case for data and analytics governance is often complex and daunting. In this blog, we break down the big picture into five simple steps to follow and turbocharge your data management strategy.   Why is data and analytics governance important? Data and analytics governance is crucial for organisations

5 Steps to Build the Case for Data & Analytics Governance Read More »

The rising popularity of apprenticeships to kickstart a career in the IT industry

Blog / / ,
The rising popularity of apprenticeships to kickstart a career in the IT industry

Apprenticeships have long been heralded as education and study opportunities for young school leavers, acting as an entry point to certain jobs. Sometimes apprenticeships are thought of as not encouraging progression along a tailored career path for an individual. However, this is not the case at all! Within the IT industry, apprenticeships are a great

The rising popularity of apprenticeships to kickstart a career in the IT industry Read More »

What Is Augmented Data Quality And How Do You Use It?

Blog, Data Quality, Glossary / / ,

  Year after year, the volume of data being generated is increasing at an unparalleled pace. For businesses, data is critical to inform business strategy, facilitate decision-making, and create opportunities for competitive advantage. However, leveraging this data is only as good as its quality, and traditional methods for measuring and improving data quality are struggling

What Is Augmented Data Quality And How Do You Use It? Read More »

How You’ll Know You Still Have a Data Quality Problem

Marketing Insights / / , , ,

Despite a seemingly healthy green glow in your dashboards and exemplary regulatory reports, you can’t help but sense that something is amiss with the data. If this feeling rings true for you, don’t worry – it may be an indication of bigger issues lurking beneath the surface. You’re not alone. In this blog we’ve taken

How You’ll Know You Still Have a Data Quality Problem Read More »

Datactics achieves Diversity Mark Award for Diversity and Inclusion  

Press Releases / / , ,

Datactics has been awarded the Bronze Diversity Mark Accreditation for its efforts in championing Diversity, Equality and Inclusion (DEI) in the workplace.  Diversity Mark, established by Women in Business NI, helps businesses across the UK and Ireland build more diverse and inclusive workplaces, through accreditation, insights, best practice and peer support. Evaluated by an independent

Datactics achieves Diversity Mark Award for Diversity and Inclusion   Read More »