What is Data Quality?


Data Quality refers to how fit your data is for serving its intended purpose. Good quality data should be reliable, accurate and accessible

What is Data Quality

Good quality data allows organisations to make informed decisions and ensure regulatory compliance. For highly regulated industries such as government and financial services, achieving and maintaining good data quality is key to avoiding data breaches and regulatory fines.

As data is arguably an organisation’s most valuable asset, there are ways to improve data quality through a combination of people, processes and technology. Data quality issues can include data duplication, incomplete fields or manual input (human) error. Identifying these errors relies on human eyes and can be a time-consuming task. Utilising technologies can benefit an organisation to automate data quality monitoring, improving operational efficiencies and reducing risk.

How to measure Data Quality:

According to Gartner, data quality is typically measured against six main dimensions, including – Accuracy, Completeness, Uniqueness, Timeliness, Validity and Consistency.  

Accuracy – Data accuracy is the extent to which data succinctly represents the real-world scenario and confirms with a source that verifiable. For example, an email address recorded in an email list can lead to a customer not receiving information. An inaccurate birth detail can deprive an employee of certain benefits. The accuracy of data is linked to how the data is preserved through its journey. Data accuracy can be supported through successful data governance and is essential for highly regulated industries such as finance and banking.

Completeness – For products or services completeness is required. Completeness measures if the data can sufficiently guide and inform future business decisions. It measures the number of required values that are reported – this dimension not only affects mandatory fields but also optional values in some circumstances.

Uniqueness – Uniqueness links to showcasing that a given entity exists just once. Duplication is a huge issue and is frequently common when integrating various data sets. The way to combat this is to ensure that the correct rules are applied to unifying the candidate records. A high uniqueness score infers minimal duplicates will be present which subsequently builds trust in data and analysis. Data uniqueness has the power to improve data governance and subsequently speed up compliance.

Timeliness – Data is updated with timely frequency to meet business requirements. It is important to understand how often data changes and how subsequently how often it will need updated. Timeliness should be understood in terms of volatility.

Validity – Any invalid data will affect the completeness of the data. It is key to define rules that ignore or resolve the invalid data for ensuring completeness. Overall validity refers to data type, range, format, or precision.

Consistency – Data is difficult to assess and requires planned testing across numerous data sets. Data consistency is often linked with the other dimension, data accuracy. Any data set scoring high in both will be a high-quality data set.

How Datactics can help:

The Datactics Self-Service DQ tool measures the six dimensions of of data quality and more, some of which include – Completeness, Referential Integrity, Correctness, Consistency, Currency and Timeliness.

Completeness – The DQ tool profiles data on ingestion and gives the user a report on percentage populated along with a data and character profiles of each column to quickly spot any missing attributes. Profiling operations to identify non-conforming code fields can be easily configured by the user in the GUI. 

Referential Integrity – The DQ tool can identify links/relationships across sources with sophisticated exact/fuzzy/phonetic/numeric matching against any number of criteria and check the integrity of fields as required. 

Correctness – The DQ tool has a full suite of pre-built validation rules to measure against reference libraries or defined format/checksum combinations. New validations rules can easily be built and re-used. 

Consistency – The DQ tool can measure data inconsistencies via many different built-in operations such as validation, matching, filtering/searching. The rule outcome metadata can be analysed inside the tool to display the consistency of the data measured over time. 

Currency – Measuring the difference in dates and finding inconsistencies is fully supported in the DQ tool. Dates is any format can be matched against each other or converted to posix time and compared against historical dates. 

Timeliness – The DQ tool can measure timeliness by utilizing the highly customisable reference library to insert SLA reference points and comparing any action recorded against these SLAs with the powerful matching options available. 

Our Self-Service Data Quality solution empowers business users to self-serve for high-quality data, saving time, reducing costs, and increasing profitability. Our Data Quality solution can help ensure accurate, consistent, compliant and complete data which will help businesses to make better informed decisions. 

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