Trust Your Data, Transform Your Business

Build unshakeable trust in your data with Datactics.

Our augmented data quality solutions harness the power of AI to cleanse, manage, and analyse data, setting the foundation for transformative business growth.

data quality metrics dashboard in Datactics ADQ

Empower business users to create value and deliver efficiencies through better quality data. 

Simply pick your data source, connect and get started. The platform provides comprehensive data profiling and automated rule suggestion to reduce human effort and time taken in complex rule building.

Go beyond just reporting bad data: find and fix it with a full audit trail, using AI-powered recommendations.

DQ Rules auto-suggested
70 %
Effort saved in fixing dq breaks
80 %
25 +
rules or logic pre-built
1000 +
customer implementations
100 +
pre-built data quality dimensions
8 +

Trusted by

Datactics is delighted to be recognised in the March 2024 Gartner Magic Quadrant for Augmented Data Quality Solutions. Click below to gain complimentary access to this report.

End-to-end continuous data quality delivering business value

screenshot showing AI-suggested data quality rules in Datactics ADQ

Demonstrate value faster with AI-suggested data quality rules

Get a head start on your data management strategy with 70% of reusable data quality rules automatically suggested. Reduce your reliance on IT resources and coders to build and deploy data quality rules, reducing costly bottlenecks. 

screenshot of Datactics ADQ showing detection of outliers

Remove the mystery of why data quality errors occur

Dig deep into the causes of poor data quality, predict future data breaks and conduct true root cause analysis. Save time spent manually trawling through broken data records to help prevent future breaks from occurring.

dashboard in Datactics ADQ showing data quality issues

Fix your broken data, don't just observe it

Move beyond data observability to fix the data breaks being measured and reported. Make your insights make a difference to the quality of data your business relies upon.

advanced insights dashboard in Datactics ADQ

Gain buy-in with easily relatable data stories

Easily monitor the health of the data that matters to you and your business in clear, rich dashboards. Drive better decisions and discover new avenues to revenue through better data health.

We make it easy to work together on your data management journey

Our data engineers, developers and data scientists work at the cutting edge of data management technology to save you precious time and accelerate your data initiatives. Most of our customers choose to start with a Proof of Concept, rapidly demonstrating the value of better data in a  real-world use of Datactics technology.

Proof of concept: a fast way to get results

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We work with you to define the scope, timeframe and budget. We’re flexible about how you want to achieve your aims and have many satisfied blue-chip clients who can speak for our capabilities. We work with all your stakeholders to help get up and running as soon as you’re ready.

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Specifying a subset, or system, is a rapid way of communicating the criticality of data to your organisation. You’ll get a fully-deployable version of our software to demonstrate the value to your business. We’ve a proven track record of working in tight timeframes to get you up and running quickly.

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We know that frustration with poor data can seem like a never-ending problem. Our Augmented Data Quality solution delivers measurable, trackable improvement in underlying data quality in metrics that matter to you: reduced costs, reduced risk and increased profitability.

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Designed for data people

For Business Users

Augmented Data Quality has been perfectly designed for data consumers and business users.

screenshot showing how to configure a data source connection

For Data Quality Admins

Systems and database administrators, and those responsible for infrastructure will find Augmented Data Quality easy to implement and and maintain.

screenshot showing data quality issues remediation in Datactics ADQ

For Data Engineers

Data Engineers will love the clean user interface and AI-driven functionality.

Pre-built integrations across the data stack

snowflake integration

Cloud Data Storage

Ships with pre-built connection to Snowflake as a source database.

databricks integration

Data Lakehouse

Pre-built connectivity to Databricks as a source database.

AWS Integration

Amazon Web Services

Runs in public or private cloud instances tailored to customer need.

Microsoft Azure integration

Azure Cloud Services

Runs in private and public cloud instances tailored to customer need.

Alation integration

Data Catalog

Two-way integration to leading enterprise data catalog and governance solution.

Data Lineage

Two-way integration with Solidatus to visualise data ‘at-rest’ and ‘in-motion.’

Built on a proven data quality platform

Augmented Data Quality delivers automation of core data quality processes, augmented by machine learning, underpinned by the core Datactics data quality platform.

Augmented Data Quality delivers automation of core data quality processes, augmented by machine learning, underpinned by the core Datactics data quality platform

Complete, end-to-end Data Quality

Augmented Data Quality helps deliver fully integrated data quality operations into lines of business.

It  provides:

  • AI-augmented processes to locate and surface data quality errors that are critical to the business

  • AI-augmented processes to repair bad data, integrating with business workflows and conducting root cause analysis

  • Connectivity with the Modern Data Stack, including storage, lineage, catalog, MDM, operating natively in cloud.

Datactics Software Components


Highly configurable rules studio

Define and create rules to ensure the quality, accuracy, consistency and integrity of data within your organisation.

FlowDesigner empowers data stewards to create a vast array of data quality and preparation rules, including data quality analysis, re-engineering, and rapid data matching at scale.

With FlowDesigner, you can analyse, profile, sort and validate your data. The studio enables re-engineering through cleansing, extraction and splitting the data.

It features powerful matching capabilities, including exact matching, tight and loose fuzzy matching.

Data Quality Manager

Flexible integration, automation and connectivity tool

Schedule and automate entire data quality processes with connectivty to any data source.

Workflows can be customized to meet specific business needs, ensuring flexibility and adaptability. Importantly, users can build personalised solutions without the need for coding experience, empowering them to customize the software according to their unique requirements. 

Data Quality Manager acts as a connectivity hub, facilitating data exchange, interoperability, and seamless connectivity between other Datactics platforms. 

It extracts data from the selected sources, facilitating data ingestion and pre-processing; and executes data quality rules and workflows, ensuring that data is validated, cleansed, and enhanced. 

Data Quality Clinic

Data remediation environment

Easily fix broken data with full audit trail.

Data Quality Clinic is our data remediation tool, which acts as a quarantine environment for records that have failed any DQ checks. Accessible from your web browser, broken records are presented alongside contextual data to assist users in their data remediation decisions.

Data Quality Clinic works by making data quality breaks available through your web browser (Chrome or Firefox). It presents the potentially broken data, along with contextual data, that assists users in making a decision about this data.

With Data Quality Clinic, users can remediate broken records; approve or reject suggested amendments; and investigate and amend data breaks. Underlying processes detect any changes made to the record and can push updates automatically at the source.

Insights Hub

AI-powered data quality insights

Keep track of results and gain insights into future trends within your data.

Improve risk management by measuring the cost of data quality to the business and the impact of data quality management processes, through a rich dashboard driven by analysis and human in the loop machine learning.

Accelerate your data strategy with Datactics

We have class-leading professional services designed around our customers and their data management strategies. 

Turbocharge Your Data Strategy With Support From Datactics Catalyst​

Turbocharge your data strategy with support from Datactics Catalyst

With Datactics Catalyst, implement your data management strategy rapidly and efficiently with our services and consulting capabilities. Augment your data teams with certified practitioners aligned with your business goals to quickly deliver value and results.

Create Something New Built On Our Technology With Datactics Labs​

Create something new built on our technology with Datactics Labs

Through Datactics Labs, leverage our shared R&D approach to create customer-shaped data quality and matching solutions that fit your business model. Develop unique platforms for data management with our flexible technology and equally flexible pricing.

Latest Research

Read our carefully-curated selection of industry thought leadership and technical research conducted by our award-winning technologists.

Or follow us on LinkedIn or Twitter for the latest news.

Contact Us

To speak to us about your next step on your data management journey, please get in touch.

Get ADQ 1.4 today!

With Snowflake connectivity, SQL rule wizard and the ability to bulk assign data quality breaks, ADQ 1.4 makes end-to-end data quality management even easier.