Digital Marketing Intelligence

The Problems

Data quality of marketing intelligence databases is becoming more difficult and more crucial to manage because of:

  • Large volumes of prospect data
  • Maximizing revenue from  existing clients
  • Minimizing marketing costs
  • Gaining insights into client behaviour
  • Data protection regulation (e.g. GDPR, NISD)


Our Solution

Datactics can import, normalize and match marketing prospect from a central GUI hub. Records can be validated and enhanced with external sources such as Post Code Address File (PAF) to insure and enhance data quality.

Consolidate Data from Disparate Silos

Datactics DQM  provides  a central management hub from where you can import data from flat files, databases, web service APIs and more. Data can be loaded at will, scheduled for one off or reoccurring execution or initiated by triggers, like the presence of a file in a directory. Comprehensive status logging and email alerts can be configured, so you can be sure of the system integrity at every stage of the process.

Standardize Data in Different Formats

Datactics FlowDesigner is a powerful application to reengineer data. It can easily parse unstructured free form data to produce standardized records. FlowDesigner ships with built-in rules for accurately locating and extracting names, address attributes, dates, email addresses, phone numbers and more. All this is possible via an intuitive drag-and-drop GUI without the need for specialist programming skills.

De-Duplicate Data

FlowDesigner’s powerful and configurable fuzzy matching and regular expression match technology can readily identify duplicate records and merge data with high confidence. You have complete visibility and control over how records are matched, with built-in scoring and result profiling providing the metrics to rate the success of each operation.

Process Large Volumes of Data

FlowDesigner and DQM are at home with Big Data. Want to match 100’s millions of client data against millions of reference records? No problem.

Enhance Data

Validate and fill missing fields by easily augmenting with 3rd party and open data sets e.g. Post Code Address File (PAF), Companies House, Open Corporates etc.

Achieve Regulatory Compliance

Our SVC solution provides visibility into the sources of data fields in SVC master records and powerful fuzzy matching and predefined match lists (“known knowns”) allow reliable implementation of Right to be Forgotten exceptions.


The Benefits

Reduced marketing costs for posting printed materials

Improved customer service

Better customer insights

Reduced marketing costs

More successful marketing campaigns

Regulatory compliance



Click here to talk to us to find out more!


Case Studies

Read our case studies to find out how we helped our customers to success: