Digital Marketing Intelligence
Data quality of marketing intelligence databases is becoming more difficult and more crucial to manage because of:
- Large volumes of prospect data
- Maximizing revenue from existing clients
- Minimizing marketing costs
- Gaining insights into client behaviour
- Data protection regulation (e.g. GDPR, NISD)
Datactics can import, normalize and match marketing prospect from a central GUI hub. Records can be validated and enhanced with external sources such as Post Code Address File (PAF) to insure and enhance data quality.
Consolidate Data from Disparate Silos
Datactics DQM provides a central management hub from where you can import data from flat files, databases, web service APIs and more. Data can be loaded at will, scheduled for one off or reoccurring execution or initiated by triggers, like the presence of a file in a directory. Comprehensive status logging and email alerts can be configured, so you can be sure of the system integrity at every stage of the process.
Standardize Data in Different Formats
Datactics FlowDesigner is a powerful application to reengineer data. It can easily parse unstructured free form data to produce standardized records. FlowDesigner ships with built-in rules for accurately locating and extracting names, address attributes, dates, email addresses, phone numbers and more. All this is possible via an intuitive drag-and-drop GUI without the need for specialist programming skills.
FlowDesigner’s powerful and configurable fuzzy matching and regular expression match technology can readily identify duplicate records and merge data with high confidence. You have complete visibility and control over how records are matched, with built-in scoring and result profiling providing the metrics to rate the success of each operation.
Process Large Volumes of Data
FlowDesigner and DQM are at home with Big Data. Want to match 100’s millions of client data against millions of reference records? No problem.
Validate and fill missing fields by easily augmenting with 3rd party and open data sets e.g. Post Code Address File (PAF), Companies House, Open Corporates etc.
Achieve Regulatory Compliance
Our SVC solution provides visibility into the sources of data fields in SVC master records and powerful fuzzy matching and predefined match lists (“known knowns”) allow reliable implementation of Right to be Forgotten exceptions.
✓ Reduced marketing costs for posting printed materials
✓ Improved customer service
✓ Better customer insights
✓ Reduced marketing costs
✓ More successful marketing campaigns
✓ Regulatory compliance
Read our case studies to find out how we helped our customers to success: