Mail Matters

Improving data quality without programming expertise

mailmatters

Mail Matters is the largest full-service mailing house in Northern Ireland. The company is recognized for quality, customer service and as an innovator in the direct marketing industry. The data processing (DP) team at Mail Matters is responsible for all elements of data quality and processing, ensuring the highest quality client data to maximize mailing response rates and mailing discounts.

Challenge

In the past, the Mail Matters’ DP team used a combination of database tools, which was a  time-consuming process involving significant manual intervention to achieve acceptable levels of data quality. John Hughes, Mail Matters  Managing Director: “We knew there had to be a smarter way to appro

Contact