It is estimated that between £15 and £20bn of assets lie unclaimed in the UK including shares and dividends, pensions, life assurance and national savings. Equiniti Data Services specialises in asset reunification and content specialists work with a wide variety of datasets to locate and return these unclaimed assets to their owners. These datasets exist in a variety of structured and unstructured formats. Equiniti required a data quality engine that was plug and play with existing workflow and the client’s master data management Oracle database. Since Equiniti has a dataset that contains many millions of citizen records performance in data standardization, cleansing and matching was a major challenge. Data analysts required an intuitive interface that allows data analysts to build powerful solutions without coding.