E-Commerce and Retail

Catalogs, Product Information Management (PIM), Master Data Management (MDM) and ERP systems: - The common item is product data. Retailers get product data from many sources spread around the world, in many different languages, in inconsistent formats and this information must be used by a number of different channels; catalogs, data feeds, web sites etc.

To be effective this product data needs to be of high quality. It needs to be accurate, complete and consistent. Improvements to the quality can lead to:

• Benefits in the back-office such as faster and more accurate billing, hence faster payment and less administration
• Reduced direct mail costs (see Direct Marketing)
• More effective cross-selling and up-selling
• Better customer relationships and improved customer service 
• Quicker product time to market
• Lower rate of returned products
• Lower inventory costs

The Datactics Product Suite can increase the quality of the product data so that:

• The data is standardized allowing for accurate search and identification across all channels.
• You can identify where data is missing and enhance and enrich accordingly.
• Accurately match products which can lead to improved cross selling and up-selling opportunities.
• Scorecard the information so that you monitor the quality of the data you receive and maintain.
• Put in place a data quality firewall to ensure that data you receive from suppliers conforms with standards and prevents any contamination of the data you already hold.

To learn more about Datactics solutions contact us now on: USA +1 312 212 4363 or UK +44 (0) 28 9073 8854 or email patricia.king@datactics.com.