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Direct Marketing

Marketing and communication errors are costly and damaging. Datactics ensures consistent high quality data, cutting costs and improving brand loyalty.

Data is not static. The accuracy of customer contact details will deteriorate for many reasons including address changes and human error.

Working with inaccurate and duplicated customer data means that direct marketing campaigns can be ineffective. For a company with a high volume of customer records any marketing or communication errors can be costly and also damaging to existing customer relations.

Acquiring new customers can cost five times more than satisfying and retaining current customers1. Effective communications with the current customer base is vital to business success.

Customer contact details enter a company from many disparate sources and can be stored internally in many places including CRM and ERP systems. Over time this data can become inconsistent, duplicated and contain many inaccuracies.

The Datactics Single View of Customer (SVC) solution provides organizations with accurate, consistent customer data in real time.  Accessing a single version of the truth empowers the business user to:

  • Facilitate effective up-selling and cross-selling
  • Deliver first class customer service
  • Drive effective lead generation

 

If Direct Marketing is of interest to you please look at the following Case Studies which highlight the real results achieved by organizations operating within the sector –

 

  • Increased Response is a database marketing consultancy that had over 200 million records, merged from 5 different sources.  Datactics imported, enhanced and de-duplicated the consumer data finding that 53% of all records had some form of duplication or inaccuracy.
  •  An Asian Trade development Council had an urgent need to replace an outdated, manual process of maintaining data.  Datactics was able to handle the de-duplication and cleansing of the data – which consisted of all variations of Chinese characters and other Asian languages – within the same data sets.  This unique capability enabled the Council to reduce the time taken in the process from months to days.
  •  Snow and Rock are the leading specialist winter sports and outdoor retailer in the UK.  They combine shops and catalog sales.  Datactics cleansed, standardized, matched and enriched the name and address database. Records were matched and merged to provide the ‘golden record’. 
  •  John H Lunns (Jewellers) Ltd is a family business with over 50 years experience selling fine diamonds, beautiful jewellery and luxury watches.  Datactics cleansed, matched and merged their 40,000 customer records effortlessly.

 

1 Emmett C. Murphy and Mark A. Murphy