Deduplication

 In one CRM system, the same customer was included 4 times.

That’s 4 times the cost to mail him – and a very frustrated recipient!¹

Deduplication - the holy grail of data quality.

No matter how powerful your data management solution, your data will still be vulnerable to duplication. Input errors, merger and acquisition activity, re-entering data where the original data is lost and multiple data entry points can all be the cause. Just one incorrect character can trigger automated creation of a duplicate record - without you even being aware.

The problem intensifies if your business operates internationally where place names may have been transcribed, or product names localized.

Duplicated data increases your costs, wastes time and is frustrating to customers and prospects.

Sophisticated edit distance (fuzzy) matching will produce high and low confidence matches of duplicate records. Duplicate entries may also contain different levels of information; one may contain a telephone number where there is not one on the duplicated record. By merging duplicated records the aim is to achieve the holy grail of data quality management – a complete record of perfect information and a powerful tool for your business.

The web based interface of the Datactics Master Record Manager offers the ability to review matches, maintain processes and supervise system usage.  All changes made to data are recorded, promoting transparency and accountability.  The ability to review potential duplicates within the database allows you to investigate matches which might otherwise be missed in a fully automated system; automated changes can also be revised. 

¹ Lagan Client