John H. Lunns (Jewellers) Ltd
John H. Lunns (Jewellers) Ltd is a family business with over 50 years experience selling fine diamonds, beautiful jewellery and luxury watches. The organization carries many of the world’s most famous brands, such as, Rolex, Patek Philippe, Cartier, Chopard and Mikimoto. It’s ethos of excellence in quality, service and value has resulted in an undisputed reputation and a loyal clientele.
The Challenge
Client mobility and typographical errors give rise to inaccurate, missing and duplicated data throughout its database of over 40,000 client records. In addition there were variations in format and structure. This resulted in less effective targeted marketing campaigns, higher costs for returned mail, poor client communications and lost revenue opportunities.
The Solution
The Datactics technology cleansed, matched and merged the customer data effortlessly.
The Benefit
Keep marketing and mailing costs to a minimum by conducting highly accurate and focused campaigns. Improve customers overall experience through more targeted marketing and improved communications.
“ ... The project was managed professionally from beginning to end taking into account our requirements and producing the results in a very timely way. The service was versatile allowing Lunn’s to redefine its requirements, which in return delivered the best results."
Ann Crombie, Accountant, John H. Lunn (Jewellers) Ltd
For more information please click John H. Lunns (Jewellers) Ltd Case Study.
