IPT
IPT is the UK's leading provider of digital direct marketing solutions. It has led the growth and development of opt-in, permission based marketing for over five years, delivering online direct marketing solutions to hundreds of clients across a spectrum of industries.
The Challenge
IPT was processing large volumes of data on a daily basis, but it was time consuming and labor intensive without yielding a satisfactory match rate.
The Solution
IPT was seeking a solution that would significantly reduce the time it took to process large datasets as well as being a technology that users could derive real value from without having to be a programmer or very technical in nature. Datactics was chosen for its powerful yet user friendly qualities.
The Benefits
Without Datactics the processing ran for over 8 hours. With Datactics, the processing is now complete in less than an hour. This has massive cost saving and revenue generation benefits.
“Datactics has completely changed our data processing. IPT processes large in-house data files and Datactics has reduced our processing so much that we can test new matching routines very quickly. Within testing we have also found that Datactics help and support has been second to none.”
Paul O’Callaghan, Asst Operations Manager, IPT
For more information please click IPT Case Study.
