Increased Response
Increased Response is a database marketing consultancy that specializes in acquiring understanding from and adding value to customer data. They offer a complete range of data driven services from data cleansing, enhancement and analysis through to database design and management.
The Challenge
The challenge was that the client had 205 million consumer records supplied from five different sources. These files needed to be matched together to identify any overlap of records across the five databases. This involved the manipulation of high volume datasets, some over 20 Gb in size.
The Solution
Datactics imported, enhanced and deduplicated the huge volumes of consumer data.
The Benefits
The results and quality of the deduplication exercise greatly surpassed client expectations. For example 53% of total records were identified as duplicates and purged.
“The most impressive aspect of Datactics is the speed. To be able to process 205 million records in such a short time frame, with matching of this quality, is staggering.”
Andy Smith, Managing Director, Increased Response
For more information please click Increased Response Case Study.
